Country: United States
City: New York
Industry: Photography
Professional Title: Visual Strategies + Content Curation, Educator, Editor + Writer, Founder: Eyeist.com

- About -

Picture Strategies|Story + Content Development|Brand Positioning Through Photography - For Companies, Political Campaigns, and Individual Talent. Allegra is Co-Founder of Eyeist.com, an innovative online service that delivers expert reviews, feedback and career guidance by leading photo industry professionals to photographers from around the world. In addition to Eyeist, Allegra is a Picture/Visual Strategist, Creative Director and Consultant to artists, photographers, and other art-based businesses. She was formerly the Director of Talent and Agent Branding at The Workbook.
As an independent Consultant and Creative Director in her own business, Allegra is known for her broad overview of the commercial photography industry. Recognized as a community builder, her diverse client base has sought her advice in such areas as sales strategy, image forecasting, marketing, business development, and portfolio development for individual talent. Allegra is a recognized Photography industry authority on the Agent/Artist relationship, marketing for artists, agency and talent branding, picture strategy and editing. She is a frequent Public Speaker, panelist and reviewer at Photo Plus, APA, ASMP, and the Palm Springs Photo Festival. Her seminars have included: "Creating Original Portfolio Images"​, "How to Edit Your Own Work"​ as well as workshops including open critiques for emergent and established photographers. Allegra continues to regularly critique the final student projects at the International Center of Photography, School of Visual Arts, NYU, Parsons, FIT and Art Center In addition, she is the owner/moderator of 2 online industry forums: Art + Photo Agents Forum for commercial artist's representatives, and Art Producers Forum for advertising agency art buyers and photo editors.